Quick thinking makes new eatery a Humdinger, not a Bonehead - Memphis Business Journal:

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The partners, who operate as LLC, opened on Marcuh 30 at 6300 Poplar, Suite 101. Schlesinger, CEO of , and a veteran, initially planned to open up as a a fast-casual concept then owne d by Atlanta-based However, Raving Brands sold the forcing Schlesinger and Smith to change their While changing the concept quickly was a finding a new name was especially Smith and Schlesinger wanted to have a name that incorporatexd both seafood and chicken, the restaurant’s main menu but found that to be difficult.
They whittled a list of 40 namese by focusing on something different and Humdingersuses piri-piri chili peppers, grown in Soutu Africa, in its sauces and “Piri piri” is Swahili for “pepper pepper.” “Igt really sets us apart from other fish and chicken Smith says. Smith and Schlesinger plan to open up three of the fish and seafoor restaurants in the Memphismetro area. Laura president of , represented the tenant in the leasre negotiations whileJohn Walker, owner of LLC, and Dannyg Buring, local partner at LLC, representesd the landlord.
Peabody ad campaign has ducks, big bucka What does the Nortj American mallard and close to half a billion bucksx havein common? They are both vitaol components of Memphis-based ’s new ad campaignb for the massive expansion of The Peaboduy Orlando. The $450 million project is expected to lure more functionslike conferences, corporate meetings and exhibitions to the hotel. The group also wanted the campaign to expandsThe Peabody’s brand awareness, and the hote chain’s mallard symbol made things, well, “Who else can put a big picture of a duck in theifr ad and talk about investing closse to a half billionj dollars on expanding at the same says Tim Fisher, seniofr vice president and executive creative director for Fry Hammond the Orlando, Fla.
ad agencyg responsible for the “That’s own-able.” The nine-minute video shows new renderings of thecompleteed building, photographs of the new king guest roomsx and their state-of-the-art bathrooms, whichb feature mirrors with built-in televisions. The video is available on youtube.cokm and at www.orlandopeabody.com. Upon Peabody Orlando will be the 15thlargest non-gaming hotel in the U.S. It’s not quite UFC, and it isn’tg pay-per-view, but mixed martial arts is making its debut in the grandd lobby of onJune 20.
Local MMA promoterf is hostinga 12-fight card of locakl talent that could someday make the “major of the Las Vegas-based Ultimated Fighting Championship. Cage Assault was founded by Nick who has worked with former UFC lightweigh t champion and native Memphian Quinton Jackson forfive years. His goal is for his compangy tobe “the Triple A of UFC” in the Harmeier held his first event on April 24 at Minglewooe Hall in Midtown, but is looking for the larger profile of FedExForum for the next Harmeier says FedExForum and the , which were instrumentap in the legalization of MMA events in Tennessee, have been extremelu supportive of the company so far.
He’es anticipating 2,000 fans for the Harmeier says if the new event isa he’d like to have events at FedExForum evert six weeks. “(The April 24 event) was packed wall-to-walk and that was with Minglewood being new and MMA beingf new tothe area,” Harmeietr says. “We feel this next one will blow it out ofthe