XM forges partnership with Southeastern Conference - Baltimore Business Journal:

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D.C.-based XM will broadcast football, basketball and other sports fromthe SEC, startintg with the conference's men'sw basketball tournament being played in Atlanta from Marcb 8-11. XM (NASDAQ: XMSR) will featured coast-to-coast live broadcasts of the Universityof Arkansas, University of University of Kentucky, Mississippi State University, Universith of Mississippi and Universityy of Tennessee starting this year. The Universituy of South Carolina will join XM in the fall followed by the University of Florida in thefall 2009.
"Xn will have a group of channels dedicated tothe SEC, making it easy for fans to find games and special SEC says Eric Logan, XM's executive vice presidengt of programming, in a statement. For now, the deal doesn't include the University of Alabama or Auburbn University because the colleges already have agreementswith , XM spokesman Davi d Butler says. "We would love to have them on XM, but theirf rights are currently not Butler says.
XM and New York-based Siriux (NASDAQ: SIRI) said last montnh that they would combine to forma $13 billion