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Many of us, in fact, tend to view May as an ending ofsorts … and Augusyt as the beginning of the last half of the year. But what aboutr June and July? Many people pull back during thesummert months. New product launches, marketing  training and new projects are put off until Augustor  However, I consider the summer monthas to be filled with spectaculart opportunity. Take some time off. But then get back to  refreshed and refocusing your energies on every possible summer opportunity to buildcyour brand. Remember, you are your brand  and by building your brand all 12 months of the year you can leverage your individualityand uniqueness.
  Why is summe a terrific time to reinforce and expand yourpersonal brand?  Because most of us tend to be less harriedr and more laid-back in warmer  We actually have time to “get  Don’t miss out on some of the most productiv months of your year  June, July and August. Here’s one professional’s story: John, an ownefr of a large commercial real estate  has had years of success in thelocap market. With the current economicd times, John recognized the reality that he neededc to establish his own brand  identity that aligned withhis company’s stron g brand. “I have operationalized my personakl brand into my daily work and keep this branding topof mind.
  My customers and employees have noticed thinge like a new tag  new bio and new way of introducing myself and my he says. The results? John has already increasefd business forthe year, and is winnin g contracts when his competitors are still struggling. “Inb the summer, it seems like peoplw have moretime — or take time to actuallyg get to know you and what you  he says. “I’ve already had meetingas with prospective customers that seemed lesshurried and,  were more productive.” So, what about you? Are you goingh to use the summer to build momentum  and create more success?
   
Friday, January 27, 2012
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