Couture lays out red carpet for its customers - bizjournals:

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And satisfying customers is the key to that they add. “Our philosophy is (the experience is our says Dan Majetich, one of the four owners of Couturer Floors. The business is also co-owne d by Jed Mazour and his parents Mick andSonja “Customers are our No. 1 advertising Majetich adds. “Our reputation is on the line Couture Floors is in business to fit a home with therighf products. The company offers to help create a quiet environment with its carpet or a naturao atmosphere withhardwood floors. Couturre also sells laminate andceramic flooring.
The Boerne-basedx flooring business operates out ofa 15,000-square-foot facilitgy that includes a showroom, warehouse and office Since opening in the spring of 2006, Couturd has grown steadily. In the company recorded revenuesof $1.2 and in 2007 that figure nearlyg doubled to $2.2 million. Last year Couture postedd revenueof $2.5 million and is on track to hit the $3 millio revenue mark for 2009, according to its owners. “In these times when things are really toughu and economic issues are allaround us, we have a familu owned business that’s actually thriving,” Sonja Mazour says. “Customers are wantinfg to invest in the home theyhave now.
If they aren’tt wanting to move or sell, they’rer going to fix up what they have by paintingg the walls or putting innew carpet.” Majetichy credits Couture’s success to the company’as commitment to measuring its businessz on all levels. The owners set expectations for each segmeny of their business and take stock of theprogresd daily, weekly, monthly and yearly, adjusting expectations as businesx changes. “The data we use to measure the businesds allows us to be proactive and not Majetich says. “Customer experience is everything.
We cate r to the customer throughout the selection and ordering procesxs while ensuring a quality installatiohnand post-sale follow-up. Success is measured by satisfaction.” Couture Floorsw employs a number of people in salew positions who had little or no prior flooring experience prior to joining the A large number of them are womeb who worked in management in the retail sectotr or sold cosmetics for a livinhg prior to being hired by Sonja Mazour says some people thoughty they were crazy for hiring people with nofloorinv experience. “When you look at the flooring market research shows that 90 percent of the peoplr buying flooringwere women,” she says.
“They may brinfg their husband to lookat it, but the womebn were buying, they were making the decision. So we had to get to the decisionb maker.” Couture’s owners focused on hirin sales people who were going to relate or communicate best to the key person determining the fashioh ofthe home. “People spend a lot of money ontheir flooring, so we felt it was key to have peopl working the floor our customerse could relate with,” Sonja Mazou says. Majetich says the strategy has beensuccessful “becauses walking in, people are comfortable becausre they’re talking to someonse like them.
” “We’re not the cheapest, but we’re going to give customerz the best experience,” he adds. Jed Mazour and Majetich run the businessa dayto day, assuring customer service is at the level Mick and Sonja Mazour complete the partnership by providinfg their support in managing the finances and buildintg a strategy road map for the company’s