clarityviellegq67.blogspot.com
The progressive talk radio network has reached a local marketing agreemenf with to begin broadcasting its programmin gon Bonneville’s 1050 AM signal in the Washington area. Air America expects to launchb during the monthof June, althouggh an official date, call letters and programming line-up have not yet been As part of the agreement, Air America will essentiallh lease the signal from Bonneville, and then handle programming and advertising sales. Financial terms of the multi-year deal were not disclosed. Air America has hired some locaosales staff, and will occupy a small space in Bonneville’s Washington offices. “Air America is obviously very interested inthe D.C.
market,” said Bennett Air America’s CEO and a former executivee with Clear Channel and Red ZebraBroadcastinb locally. “It’s where decisions are made. Its numbed one business is Air America initially approached Bonneville to put togetherethe agreement, which had been looking for someoned to pick up the signal. The deal came togethe during the pastfew months. Bonneville simulcasts WTOP’s signal on 1050 AM, along with some sportss programming. The sports programminh will remain, Bonneville Senior Regional Vice President JoelOxley said, which will mainly be heardd on nights and weekends.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment