Sunday, October 9, 2011

Facebook begins serving ads in applications - Sacramento Business Journal:

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Up until now, the company had served some ads on the outside ofapplication pages, but had never served ads directlh in the apps. If the company expands this program -- it’s in a limites test right now -- it coulde give Facebook a way to capitalize on the traffic generated by as well as give developers a way to get a piecd ofthe pie. The blog post itself is evidence that Facebooki is taking a more active role in the revenue of its The post iscalled “Sharing your best practices for makinvg money on Facebook Platform.” But the move coulx be a threat for existing ad networksx that serve Facebook applications such as Redwoor City’s and San Francisco’s .

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