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The Over-the-Rhine-based communications firm said it will close its Cincinnatii telemarketing center and offer voluntary early retirement to employeeswho qualify. It also will stop usinfg its independentsales force. Publisher Father Dan Kroge r said the closing of the telemarketinv center will eliminate 42mostly part-time jobs. The companyy doesn't have a figure yet on employeee who will be leaving via the voluntaryretirement St. Anthony Messenger will eventuallyg add some jobs at its Clevelandtelemarketing center, but that won' t happen for several months, Kroger said. As part of its strategy changes, St.
Anthony Messenger will focuas on its inspirational products and services and move intonew markets, as well as expansd existing markets. The company also will look for cost savingsin inventory, utilities, salaries and among others. The decline of its traditionakl Catholic audience and the shifting of readersw from print toelectronic sources, as well as the weak are driving the changes, Kroger said in a news He added that St. Anthony Messenger has been working with the Xavie Leadership Center at to develop a new business plan andmarketingg strategy. Besides its 116-year-old flagship St. Anthony Messenger , the companuy publishes books and newsletters.
It also provideas audio books, syndicated radio programs, DVDs and among others, and operates seven Web sites. The companyt is sponsored by the Franciscan Friarsof St. John the Baptistr Province.
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