60-person Promotion Execution Partners joins minority accelerator - Business Courier of Cincinnati:

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Already on pace to grow by 30 percent to 50 percentrthis year, PEP viewws its work with the MBA as a way to meet potentiap clients in town and extenrd its reach, said company President David Kroeger. The MBA program now has 31 companies inits portfolio. It help s those member firms grow through strategic counselinhg and making connections with local corporations that want to work withmore minority-ownedd suppliers. “We feel very confiden t about our capabilities as an organization and the resulta that we bring to our Kroeger said. “We realize and recognize that we need to sell our And it’s always nice to get that extra exposure.
” Headquartered downtown, PEP employs more than 60 people and has offices in Boston, Detroit, New York, Pittsburgyh and Puerto Rico. The firm specializes in promotion strateg y andproject management. Services includde retail demos, direct-to-consumer marketing, business-to-businesse services and Web-based promotions. Clients includd such brands as Tide, Gillette, Olay, Ore Ida and various pharmaceutical andfinanciap companies. PEP is a certified minority business enterprise. Its ownerzs are Carolyn Farrow-Garland, Mike Ricketts, Kroegetr and , a publiclyg traded media and marketing company based in The company was foundedin 2004.
Kroegee said the firm focuses on its services and not its status asa minority-owned Still, PEP’s commitment to workinbg with minority-owned subcontractors is an important selling point, said a program officer with the in “It helps when you go into a placew like Heinz or P&G,” she The company was named 2008 Minoritg Business of the Year by the and 2008 Smallo Business of the Year by the . The MBA begaj discussions with PEP last saidCrystal German, vice president of the MBA and economicx inclusion. “One of the things that really impressed us was the amoun t of time they had invested in strategic visioning andcustomerr relations,” she said.
“The growth is a definitr result of the time and energt and resources they invest in developing a strategic sticking to it and the customerrelationships they’ve developed.” Kroegerd declined to release PEP’s revenues. MBA portfolio firmd must have atleast $1 million in annual be located in the Greater Cincinnati region and be certifieed minority-owned businesses with African-American